On Saturday, March 25, the 720,000-square-foot Los Angeles Convention Center (LACC) will join millions of people and organizations worldwide in "going dark" for World Wildlife Fund's Earth Hour, a worldwide grassroots movement focused on the fight against climate change. From 8:30 to 9:30 PM, LACC will turn off its non-essential lights as a symbolic call to action to protect our planet.
As part of a global Earth Hour campaign organized by the City of Los Angeles and AEG 1EARTH, AEG's corporate sustainability program, LACC joins buildings in six districts of Los Angeles and more than 50 AEG Facilities-affiliated venues in 27 cities, eight countries, and four continents across the globe.
"We are excited to join the Earth Hour movement for the fourth year in a row," says Brad Gessner, senior vice president of AEG Facilities and general manager of LACC. "We unite with the City of Los Angeles and AEG venues to demonstrate our unwavering commitment to environmental issues."
Earth Hour is an annual event designed to engage hundreds of millions of people worldwide on a broad range of environmental issues focused on protecting our planet. Each year, more than 7,000 cities participate in Earth Hour.
LACC will engage with the Earth Hour community via social media channels, and will use the LACC Facebook feed to promote the movement through tailored posts estimated to reach over 66,000 individuals between March 22-25.
LACC is the first convention center of its size to achieve LEED EB: O+M Gold recertification.