Keeping Las Vegas Fresh

A constant stream of new shows keeps attendees from souring on the Strip

In our August issue we sang the praises of Las Vegas? Here's our take on how to keep an "old" destination feeling new.

Some groups meet in Las Vegas year after year because it’s a place that knows how to keep things fresh. Ticket Summit, held this year from July 14-16 at The Venetian Resort Hotel Casino, is the world’s leading ticket conference and trade show for live entertainment professionals. It attracts hundreds of global business leaders, entrepreneurs, and entertainment experts in the ticket community and has been held in the city since 2006.

Vernon, CT-based Molly Martinez, Ph.D., Ticket Summit’s executive director, makes it a goal to keep things exciting. She relies on Las Vegas suppliers for ideas. “As a meeting planner, I’m glad when they reach out to me. Planning a show of this scale takes nine months to a year. I’m so busy with the logistics that I’m grateful when they send me information about things they think may be a good match for the show.”

The list is staggering. Celine Dion recently announced that she will return to Las Vegas next year to begin a three-year residency at The Colosseum at Caesars Palace. Her new show, themed on classic Hollywood movies, will premiere on March 15, 2011, featuring 31 musicians, including a full orchestra and band. On March 5, Barry Manilow opened a resident show at Paris Las Vegas’ 1,500-seat Paris Theatre where he will perform 78 shows each year for two years. 

Viva ELVIS by Cirque du Soleil, a show of dance acrobatics and live music dedicated to the life and music of Elvis Presley, has opened at ARIA Hotel & Casino at CityCenter. In other Cirque du Soleil news, a Las Vegas-based production featuring the music and songs of Michael Jackson will open in late 2012 in partnership with MGM Mirage.

Martinez is impressed. “I think Vegas has done a great job of listening to its audience in terms of the new shows that have been created in the last five years. This has also helped me as a meeting planner since it has given me fresh events to offer Ticket Summit attendees every time we come back to July,” imparts Martinez.
Las Vegas has been the number one destination for meetings, conventions, and trade shows for many years, and its resorts have invested billions of dollars to provide the infrastructure and amenities companies need to keep things exciting year after year.