Marco Island, FL, is known for beaches, watersports, and golf. Because it wants it to be known for meetings, too, the JW Marriott Marco Island Beach Resort in 2015 commenced a three-phase, $320 million makeover and brand conversion project designed in part to help it attract more meeting groups. Three years later, the project is finally nearing completion, according to the resort, which yesterday unveiled over 100,000 square feet of new meeting and event space that was added as part of the property's transformation.
The new space occupies the first three floors of the 93-room Lanai Tower, the property's brand-new, adults-only hotel tower. It includes two ballrooms -- the 30,000-square-foot Calusa Grand Ballroom and the 17,000-square-foot Banyan Ballroom -- as well as five outdoor terraces and numerous breakout rooms.
Lanai Tower also boasts a rooftop pool and a new restaurant, 10K Alley, which is a combination gastro-pub and gaming emporium, featuring more than 60 Florida-brewed craft beers and barrel-aged bourbons and a 12,000-square-foot entertainment center with activities such as bowling, mini-golf, arcade games, and virtual reality experiences.
Beyond Lanai Tower, the resort offers 716 guest rooms, a third ballroom -- the 10,000-square-foot Palms Ballroom -- a new spa, a fitness center, three miles of private beach, and 10 food-and-beverage outlets.