The first all-inclusive properties
in Hyatt Hotels Corporation's
global portfolio are slated to open later this month in Mexico. The Hyatt Ziva Los Cabos and Hyatt Zilara Cancun mark a significant entry, for Hyatt, into the all-inclusive hotel segment.
The first two resorts to debut under the Hyatt Ziva and Hyatt Zilara brands are both owned and managed by Playa Hotels and Resorts, B.V. Both properties will launch this month, and later undergo multimillion-dollar renovations next year. Both properties are currently taking reservations.
The Hyatt Ziva brand will welcome groups and families, while the Hyatt Zilara brand will consist of adults-only properties. To develop these two new brands, John Wallis, global head of marketing and brand strategy for Hyatt Hotels Corporation, said the company relied heavily on customer and guest feeback and insight.
"The Hyatt approach to developing brand experiences starts with listening closely to our guests to get a deep understanding of how they live and what they need," said Wallis. "With brands like Andaz, Hyatt Place and Hyatt House, we have redefined every segment we’ve entered in the past seven years and believe we can do the same with the all inclusive segment. We are delighted to enter this segment working with an experienced company, Playa, to provide a distinctive all inclusive experience that delivers the consistent quality and service for which Hyatt is known."
In order to improve upon the traditional all-inclusive hotel experience, Hyatt says that it will work to connect with guests well in advance to arrange activities and excursions before their arrival. It will also try to expand its food-and-beverage offerings, as well as the variety of available on-site and off-site activities at its all-inclusive properties. Emphasizing local cutlrueal influences and experiences will also be a major focus of Hyatt's all-inclusive brand experience.
"We are listening to guests as we create these brands so that we can redefine this category and make the all inclusive experience Hyatt offers unlike anything currently in the market," said Chis Walker, vice president, brand experience, Hyatt. "We believe that we can leverage our expertise in hospitality to make a short-term impact in the category while inviting our guests to help us create their ideal experience over the long-term. We intend to prototype and test various services, food and beverage concepts, and amenities and collect feedback in real-time to constantly lead in the all inclusive market."
The third property in Hyatt's all-inclusive hotel collection will be the Hyatt Ziva Rose Hall in Jamaica, which is currently undergoing extensive renovations and is slated to open in late 2014.