Cleveland's historic Breuer Tower will get a major makeover this fall when work begins on an adaptive reuse project that will turn the landmark building into a Hotel Indigo.
Located at the intersection of Euclid Avenue and East Ninth Street in downtown Cleveland -- near the Rock and Roll Hall of Fame, the trendy East 4th Street entertainment district and Playhouse Square, which is the second largest performing arts center in the United States -- Breuer Tower is the only high-rise building designed by famed Bauhaus architect Marcel Breuer. When it opens in spring 2010, it will be part of a reinvigorated Euclid Avenue Corridor, an area that is currently undergoing a $200 million mass transportation renovation that's expected to spark a development Renaissance in downtown Cleveland.
Upon opening, the first 12 floors of the 29-story tower will be occupied by the 140-room Hotel Indigo and the remaining 17 floors by private residences. The exterior of all 29 floors will undergo restorative maintenance for the first time since the 1970s while the ground floor and mezzanine will be transformed into a grand lobby for the entire tower, its polished and flamed granite restored to their original condition.
"We are excited to introduce the branded boutique concept of Hotel Indigo to downtown Cleveland in an area currently experiencing an upswing in development," said Jim Anhut, senior vice president of franchise development for Atlanta-based InterContinental Hotels Group (IHG), parent company of the Hotel Indigo brand. "The conversion from a historic building suits the unique character of Hotel Indigo and will provide an exciting alternative for guests looking for a boutique hotel experience in the heart of Cleveland."
Hotel Indigo, which is the latest brand from IHG, currently sports 15 locations nationwide; another 60 are under development, either in the pipeline or in final negotiation.