Atlanta's longest-operating hotel, The American, a DoubleTree by Hilton hotel, is celebrating its grand reopening after a $16 million renovation. Centrally located in downtown Atlanta, just minutes from Centennial Park and the new Mercedes-Benz Stadium, the property's 315 guest rooms and public spaces have been updated with mid-century décor for a modern-yet-retro style.
Sixties-inspired décor includes vintage mini fridge in each room, car-themed headboards, and a poolside Airstream camper turned cocktail bar. The hotel also features a new restaurant, The Cloak Room Kitchen and Bar, which, like the hotel, follows the mid-century modern theme with period style furniture and lighting as well as menus presented as dossiers, a giant map of the Cuban Missile Crisis, and images of period figures. It also includes 17,000 square feet of meeting and banquet space.
"Legacy Ventures has re-energized an important part of our city's downtown fabric," said Legacy Ventures' COO Kevin Richards. "Our focus has been to create state-of-the-art hotel and restaurant guest experiences while honoring The American's storied history. This project has sparked a high level of enthusiasm with our team, and we are confident our guests will love the revamped look from the moment they walk in the door."
Originally opened in 1962, the hotel was the first racially integrated hotel in downtown Atlanta, and was for years served as the go-to destination for prominent guests, including Elvis Presley, James Brown, Richard Nixon, and Pearl Bailey.
"When The American Hotel opened for business in June of 1962, it became a history-maker by welcoming guests of all races," said Sheffield Hale, president and CEO of the Atlanta History Center.
Honoring that history while staying a step ahead of the times has been a priority in the property's reimagining.