Hard Rock Theme Park Breaks Ground in South Carolina - 2007-04-11

Myrtle Beach, SC -- Construction has begun in this coastal resort city on Hard Rock Park, which is being billed as the world's first rock-and-roll theme park.

Scheduled to open in spring 2008, Hard Rock Park is expected to increase Myrtle Beach's appeal as an incentive destination. The 140-acre park will contain more than 40 attractions, including two roller coasters, shows, restaurants, retail stores, and a 10,000-seat amphitheater.

"From the innovative technology to develop the rides and the entertainment experience to the truly priceless memorabilia we will have on display and special events we will host, visitors can expect a new standard of fun," Steven Goodwin, chief executive of Hard Rock Park, said Monday in announcing that construction is underway.

Hard Rock Park will operate under a licensing agreement with Hard Rock International, which owns the Hard Rock brand. Eight hotels and 123 restaurants in a total of 46 countries operate under the Hard Rock name.

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