HSMAI Kicks Off 2011 Show Series With Affordable Meetings Mid-America

The Hospitality Sales and Marketing Association International (HSMAI) will kick off its annual Affordable Meetings exhibition and conference series in the Midwest this spring, it recently announced.

Taking place April 13-14 in Chicago, HSMAI's Affordable Meetings Mid-America is expecting more than 1,000 attendees — including association, corporate and independent meeting planners who collectively organize almost 40,000 meetings annually, representing groups from 10 to 10,000 — and more than 200 exhibitors, including the Chicago Convention & Tourism Bureau, the Grand Traverse Resort & Spa, Hilton Chicago Indian Lakes Resort, EventForce and Freeman, just to name a few.

"HSMAI is thrilled to open the 2011 Affordable Meetings series with the Mid-America show in Chicago," said HSMAI Executive Vice President Fran Brasseux. "We have applied feedback from both attendees and exhibitors of last year's shows and are confident that we are providing the most comprehensive meetings show possible, delivering a measurable return on investment for attendees and exhibitors."

HSMAI's Affordable Meetings West takes place June 15-16 in Long Beach, Calif., while its Affordable Meetings National takes place Sept. 7-8 in Washington, D.C. For more information, visit www.affordablemeetings.com.