Georgia Awards First DMO Accreditation to Alpharetta CVB

The Alpharetta Convention and Visitors Bureau (ACVB) in Alpharetta, Ga., has become the first CVB in the state to receive the new Georgia Association of Convention and Visitors Bureaus (GACVB) Destination Marketing Organization Accreditation, it announced this month.

Established by the GACVB in January in partnership with Columbus State University's Cunningham Center for Leadership Development, the accreditation is intended to recognize DMOs across Georgia for attaining a "well-defined set of standards recognized in the industry."

"I am so proud to be the first DMO in Georgia to receive this prestigious recognition," ACVB President and CEO Janet Rodgers said in a statement. "We did not receive this award randomly; we received it by designing our organization for success. I believe in having a company that has its systems, processes, policies and procedures well-established, making it run as smoothly, effectively and efficiently as possible. This is also what makes the people associated with the company dedicated to the organization's culture and mission. It is awesome to have the Alpharetta CVB acknowledged by an official accreditation that recognizes our practices, achievements and overall professionalism, effectiveness and competencies."

The ACVB began the accreditation process in January and was evaluated based on a variety of factors, including its governance, finances, human resources, technology, marketing, services, facilities and more.

"There is a distinct set of measures of quality and professionalism achievable by Georgia DMOs of all sizes," said GACVB President Lisa Smith. "Through the course of accreditation, organizations are inspired to take a closer look at their operations, practices and procedures in the interest of raising standards of excellence in all areas of the organization."