Economic Impact of Meetings in Mexico Revealed

Mexico’s Federal Ministry of Tourism, through the Center for Higher Studies in Tourism, has released a new study examining the economic impact of meetings in Mexico.  It reveals that in 2010, 197,400 meetings were held in Mexico with 23 million participants, generating 24.2 million overnight stays. Meetings in Mexico contribute 1.43 percent to the gross domestic product.

Meetings in Mexico generate direct expenditures of $18.1 million injected into the national economy, of which 48 percent is spent on tourism and the rest spills over to other sectors of the economy. This indirectly generates an additional $14.4 million, with total revenue of $32.5 million dollars.

Mexico’s infrastructure related to meetings, conventions, exhibitions, and incentive trips, has improved. For example, today there are 71 convention centers in the country as compared to 27 in 2000. There are now 56 convention and visitors bureaus, more than twice as many as there were in 2000, and more than 495,000 hotel rooms geared toward meetings and incentives.

The study goes on to report that in 2010, 197,400 meetings were held, including 131,000 corporate meetings, 28,000 conferences and conventions, and 6,300 incentive trips. Approximately 23 million attendees participated in these events of which 85 percent were delegates, nine percent exhibitors, and the remainder were speakers, escorts, and other participants. The complete study is available here.