The Durham Civic Center in Durham, N.C., has been renamed the Durham Convention Center, the Durham Convention & Visitors Bureau announced last week. According to its co-owners, the City and County of Durham, the new name will help the 20-year-old facility—which is also currently undergoing over $3 million worth of interior renovations—more easily market itself to meeting and event planners.
The Durham Convention Center, as it's now known, features over 40,000 square feet of meeting and event space and is connected to the Durham Arts Council Building, the Carolina Theatre and the 187-room Durham Marriott Convention Center hotel. Its name change is the result of a recommendation by C.H. Johnson Consulting Inc., which completed an economic analysis of the Durham Civic Center Complex in 2005 and concluded that a new name providing a better description of the facility would make it easier to attract events to Durham's downtown City Center district.
In addition to a new name, the convention center will soon feature new interiors, as it's currently undergoing renovations that include converting three exhibit halls into ballrooms that will feature new lighting, new partition walls and new carpeting. Renovations will also include upgraded restrooms and remodeled pre-function space, as well as heating, ventilation and air conditioning (HVAC) improvements and Americans with Disabilities Act (ADA) upgrades.
For more information, visit www.durham-cvb.com