Detroit CVB Launches Marketing Blitz

Although the recession hit its local economy hard in 2009, Detroit is positioning itself for the start of a recovery in 2010 with an aggressive new destination marketing campaign, the Detroit Metro Convention and Visitors Bureau announced last month.

"There is cautious optimism relative to the economy in 2010 compared to 2009," President and CEO Larry Alexander said during the CVB's February annual meeting at the Westin Book Cadillac Detroit. "What that means for us is that we need to plan now for when consumers with pent-up demand for travel start coming back out of hiding."

To stimulate more travel to Detroit and its surrounding communities, Alexander said the CVB plans to continue an advertising campaign that it started last year—targeting meeting planners and poking fun at its perceived flaws—and to develop aggressive deals in partnership with local hotels.

It also plans to increase its marketing to tourists who live within a three- to five-hour radius of Metro Detroit—especially those in Ohio—and to high-growth industries, such as sports and film, military and defense, and life sciences and medical technology.