Dallas CVB, Qantas Airways: Australians Love Dallas

U.S. meeting planners who are working for Australian groups or hosting Australian attendees might want to set their sights on Texas, as Dallas is emerging as a favorite U.S. destination for Aussie travelers, according to the Dallas Convention and Visitors Bureau (DCVB).

Last month, DCVB announced 1.31 million international visitors came to Dallas last year, up 10 percent from the previous year and 40 percent from five years ago. Although most of those visitors were from established European markets, a growing number — 60,000, or 4.5 percent — were from Australia, making Australia the fourth largest overseas visitor market for Dallas.

That number is likely to grow even more this year thanks to Australian airline Qantas Airways, which announced last month that it would upgrade its popular Sydney-Dallas/Fort Worth route from a B747 to an Airbus A380 — the world’s largest passenger aircraft — effective in September.

“We continue to see growth in the Australian, Mexico, Brazil, and Argentina markets (+20 percent) while the established Canadian and European Markets remain strong,” DCVB President and CEO Phillip Jones said in a statement. “Those double-digit increases are the reason why the announcement by Qantas Airways upgrading D/FW-Australia service to the Airbus A380 — the largest jumbo jet in the world — is so important.”

According to DCVB, one in four Australian travelers to Dallas is there for business, and overseas business travelers to Dallas tend to spend almost 50 percent more during their stay than overseas leisure travelers.

Said Qantas Group CEO Alan Joyce, “Dallas has become an important gateway for Qantas customers since we started flying there in 2011. It is the hub for our partner American Airlines and offers more than 30 destinations beyond the west coast of the United States as well as parts of Canada and Mexico on their network. When you combine the A380 with the onward connections available from Dallas, this is a great example of the right aircraft on the right route.”

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