Dallas booked a record 31 citywide meetings and conventions in its 2012/2013 fiscal year, resulting in 1.5 million future hotel room nights, the Dallas Convention & Visitors Bureau announced last week. The total — the most in the CVB’s 55-year history — puts Dallas in the top fifth of U.S. meeting destinations for the first time.
Among the “Big D’s” other achievements during FY 2012/2013, according to the Dallas CVB, were:
• A record 6.9 total million room nights sold, up 22.5 percent from 10 years ago;
• A 22 perecent increase in the number of international visitors arriving into Dallas Fort Worth International Airport; and
• Launch of the $4.3 million “Big Things Happen Here” campaign — the largest brand campaign in the history of Dallas.
“Today we see many years of hard work come to fruition with the announcement of the fact that we’ve quadrupled the number of citywide conventions and meetings booked since the start of my tenure,” Dallas CVB President and CEO Phillip J. Jones said in a statement. “This historic time for Dallas illustrates the city as one of the fastest growing destinations for business and leisure travelers. Next year we anticipate exceeding what we have put on the history books today by driving even more business to our thriving city.”
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