Dallas Airport Lures Meetings Attendees with New 'Group Zone'

In pursuit of more MICE travelers, Dallas/Fort Worth International Airport has opened a new “Group Zone,” it announced this month.

“The MICE market is among one of the fastest growing travel sectors in the world and DFW is looking to enhance the passenger experience for all travelers coming through our Airport,” Ken Buchanan, executive vice president of revenue management at DFW International Airport, said in a statement.

The first space of its kind at any airport in the Americas, the DFW Airport Group Zone is located past security inside Terminal B. Totaling over 8,000 square feet, it can accommodate up to 200 people and can be used as a meeting space, allowing groups that are traveling together to convene, socialize or relax prior to boarding their flight.

“The feedback we received from some of our tour operators and travel agents indicated that they would like to have a space that they could utilize without having to leave the secure side of the airport,” said Vice President of Marketing Sharon McCloskey. “The Group Zone has given us another item in our already diverse portfolio of products to accommodate the more than 55 million passengers that pass through our airport every year.”

Groups may reserve the Group Zone online at DFW’s website. The space will be open 24 hours a day, seven days a week, 365 days a year.

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