Conference center developer and operator Convene, which currently has four facilities in New York and one in Washington, DC, plans to open its sixth facility in early 2016, it announced yesterday.
Located at 237 Park Ave. in Midtown Manhattan, near New York's Grand Central Terminal, the new venue is a collaboration with Brooklyn-based developer RXR Realty, which is currently investing $50 million to renovate the office building. Convene's facility, which will serve as an amenity for the building's office tenants, will have an "industrial chic" aesthetic that Convene describes as a mix of Park Avenue, Brooklyn, and Paris.
"The Park Avenue, Grand Central area is home to the highest concentration of Fortune 500 firms in the world but has been facing matrixed competition from submarkets like Park Avenue South, Wall Street, and Brooklyn, as well as new and renovated developments like Hudson Yards, World Trade Center, and Brookfield Place," said Ryan Simonetti, Convene's co-founder and CEO. "The RXR-Convene collaboration at 237 Park understands and delivers what tenants and their millennial users look for in workplaces and is indicative of larger market trends toward centralization of services within buildings."
Convene at 237 Park Ave. will include seven meeting rooms with capacity for up to 150 people. Outside those rooms, planners will enjoy specialized planning stations for badging and event administration, with the ability to visually monitor their programs through adjacent looking glass windows. Other features will include on-premise catering, on-demand workspace solutions, and "The Club," which according to Convene will be a "private space within an already private space" that includes a library with a gas fireplace, a private cocktail lounge, and gallery space exclusively for building tenants.
"Our partnership with Convene makes 237 Park Ave. the most dynamic building in New York for the many companies who use their workplace to attract top talent. Their on-demand spaces and services eliminate the fixed costs of workplace hospitality to create a flexible and highly desirable environment viable for tenants of all sizes," said William Elder, executive vice president/managing director, RXR Realty. "Convene is the ultimate commercial tenant building amenity and our collaboration is an industry first that makes for a compelling, differentiated leasing proposition relative to new developments in Manhattan and trending submarkets."
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