Because it wants to address hospitality industry challenges that have been created or deepened by the recession, the Connecticut Lodging Association (CLA) has partnered with the Greater New Haven Convention & Visitors Bureau (GNHCVB) in order to expand its existing programs and introduce new ones, it announced last week.
Effective immediately, GNHCVB President and CEO Ginny Kozlowski will serve as CLA's executive director so that both organizations can more effectively collaborate on programming serving Connecticut's hospitality community.
"The GNHCVB was a natural fit for our association management needs with their turnkey operation and readiness to respond," CLA President Chuck Moran, general manager of the Courtyard by Marriott Cromwell, said in a statement.
Added Kozlowski, "We are looking forward to collaborating with our industry partners and advancing the mission of CLA. In these trying economic times, we need to leverage our collective knowledge and resources so we can reposition the organization as the recognized voice of the industry in Connecticut."
CLA's first order of business under GNHCVB's direction will be to assess its members' needs and develop a plan for responding to them in context of the current economic climate.
"We are looking forward to continuing the CLA's role in advocating for the lodging industry," Kozlowski continued, "while expanding the role CLA plays in joint sales and marketing ventures for our members."