Cleveland Crowne Plaza to Reopen as Westin, Will Cater to Groups

Following a $64 million renovation, the Crowne Plaza Cleveland City Centre in downtown Cleveland will reopen as a full-service luxury Westin hotel in July 2013, its new owners, Optima Ventures of Miami and Sage Hospitality of Denver, announced yesterday. The new hotel will cater largely to the group market, which is expected to surge with the 2013 opening of the new Cleveland Medical Mart and Convention Center.

"This is the perfect time for a four-star luxury hotel to be entering the downtown Cleveland market," said Ken Geist, executive vice president and partner at Sage Hospitality. "With the opening of the convention center, medical mart and new Horseshoe Casino, we expect to see strong occupancy from both business and leisure travelers."

Optima, a real estate investment firm, and Sage, a hotel management and ownership company, will shut the hotel down in mid-November to commence renovations, which will include the complete remodel of all 481 guest rooms, all public spaces and all 25,000-plus square feet of meeting space, not to mention the installation of energy-efficient windows, a new roof and "extensive" exterior improvements. Upon reopening, the property will include a signature restaurant with outdoor dining space, a business center, a fitness center and a spa.

"We think downtown Cleveland has terrific potential and is on the verge of a substantial upswing," said Chaim Schochet of Optima Ventures. "This hotel will be perfectly positioned to serve the new businesses and groups coming to experience Cleveland."