City Council members in Greenville, N.C., have approved a $420,000 loan that the city will use to make aesthetic enhancements and infrastructure improvements around the Greenville Convention Center, local newspaper The Daily Reflector reported early this month. The project, which will cost upwards of $1 million, will help Greenville attract more conferences and conventions, according to city officials.
"Improving the aesthetic quality of the convention center campus, improving pedestrian mobility and safety, and creating a sense of place are investments that will help the [Greenville Convention Center] continue attracting high-quality conferences," Assistant City Manager Thom Moton said, according to The Daily Reflector.
Expected to begin in May and conclude in August, work on the city-run convention center improvement project will include the construction of sidewalks, the addition of a decorative crosswalk system and the replacement of traffic signal systems on the streets adjacent to the convention center, not to mention the addition of improved landscaping and lighting around the convention center campus and the transfer of the center's existing marquee to its entrance, where crews will also install a light emitting diode messaging sign.
The North Carolina League of Municipalities is scheduled to hold its annual meeting at the Greenville Convention Center in October, attracting a projected $829,000 in visitor spending, according to Moton, who said, "Imagine what four to five of those would do in a year."