Recently, Cincinnati hosted more than 300 meeting professionals from event management company Experient, which organized a three-day company conference there March 1-3, the Cincinnati USA Convention & Visitors Bureau announced early this month.
Because Experient manages the site selection and supplier procurement process for the events of more than 1,000 clients every year — in 2009, the company managed more than 3,300 meetings and booked more than 5.55 million room nights, representing total room revenue of more than $1 billion — the CVB said the meeting represented a major opportunity to showcase Cincinnati as a meeting destination.
"The Cincinnati USA region has earned strong results and positive momentum over the past several years, yet this Experient event means much more than just a convention win," said CVB President and CEO Dan Lincoln. "Experient knows the convention industry. They know what makes a great meeting and a great destination. To have them choose Cincinnati validates what we're building here and creates significant opportunity to showcase what makes this region special."
Along with the Experient conference, Cincinnati will host more than 150 conventions this year, making 2011 one of the region's best convention years in history.
"Years ago, Cincinnati USA was a preferred meeting destination for the company, which was called Conferon at the time," Lincoln continued. "Over time, many of their clients' meetings outgrew Cincinnati. But our expanded and renovated Duke Energy Convention Center and revitalized, energized downtown earned their attention and sparked their interest and put us in an ideal situation to reintroduce Cincinnati USA as a preferred meeting destination."