Caesars Entertainment Building Northeast's Largest Conference Center in Atlantic City

Atlantic City has had its share of ups and downs. Its latest addition, however, is designed to make sure it has more of the former than the latter, according to Caesars Entertainment, which announced yesterday that it’s commenced construction on a new conference center adjacent to the 2,590-room Harrah’s Resort Atlantic City.

With a price tag of nearly $126 million, the project is intended to “stimulate new visitation to the market, particularly mid-week,” explains Caesars, which claims the venue will be the largest meeting and conference facility in the Northeast. Totaling 250,000 square feet, with 125,000 square feet available for corporate meetings and events, it will include two 50,000-square-foot pillarless ballrooms — each divisible into as many as 27 separate breakout rooms — as well as additional breakout areas, grand promenades and dedicated banquet kitchens.

According to Caesars, the project is backed by $45 million in public financing from the New Jersey Casino Reinvestment Development Authority, as well as $80 million of private equity.

“The development of this facility is a significant milestone in our efforts to collaborate with the state to reinvigorate Atlantic City and attract new segments of visitation to the market,” Caesars Entertainment Chairman, President and CEO Gary Loveman said in a statement. “We appreciate the leadership of Gov. Christie and the state legislature in laying the foundation for revitalization of Atlantic City and investing in its future. The support of the New Jersey Casino Reinvestment Development Authority for this project is instrumental to its success, and we look forward to continuing to pursue ways to attract new visitors to Atlantic City.”

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