Because it wants to give a boost to local and regional tourism, the Louisville Convention & Visitors Bureau has commenced a nine-city bus tour of the Midwest and the South, it announced last week.
The "Takin' It To The Streets" bus tour, as it's called, will conclude April 25, at which point Louisville tourism officials—traveling aboard a colorful bus decorated with images of Louisville attractions—will have logged 1,800 miles on the road promoting travel to the so-called "Possibility City."
Along the way, scheduled stops include Bowling Green, Ky.; Chicago; Cincinnati; Evansville, Ind.; Lexington, Ky.; Nashville; Paducah, Ky.; and Renfro Valley, Ky.
"The Louisville bus will make appearances at high-traffic locations in each city to spread the word that Louisville is an affordable and convenient destination," said Louisville Convention & Visitors Bureau President and CEO Jim Wood. "We want to make people aware that Louisville is a one-of-a-kind experience with an eclectic mix of attractions, restaurants, shopping, museums and galleries."
When it stops, the Louisville bus will host tailgate parties with games, music, costumed characters and Louisville-area giveaways such as admission tickets, overnight stays and meal vouchers.
For more information on the "Takin' It To The Streets" bus tour, visit www.gotolouisville.com/bus-blitz.aspx