CVB: Atlanta.net Visitors Spent $2.2B in Atlanta

According to a survey of more than 101,000 registered Web site users, 58 percent of travelers who visited the Atlanta Convention & Visitors Bureau's (ACVB) Atlanta.net Web site actually visited Atlanta in 2008, and spent more than $52 million during their collective visits.

Because registered users represent just 1.5 percent of the 6.5 million total visits recorded at Atlanta.net in 2008, ACVB estimates that Web site visitors spent as much as $2.2 billion during trips to Atlanta last year.

"The $52 million in visitor expenditures reported by just this 1.5 percent of all Web site visitors represents a return on investment of 43-to-1," said Andrew Wilson, senior vice president and general manager of Atlanta.net. "The report is a clear indication of the success of ACVB's Web site and marketing programs, and its influence on its visitors to spend dollars in Atlanta."

Traffic to Atlanta.net Web sites has increased from 1.78 million in 2002 to 6.5 million in 2008. According to ACVB, more than 371,598 Web sites link directly to Atlanta.net. What's more, hotel advertisers on the site report a 10-to-1 or greater ROI for hotel booking referrals.

"The Internet is the most effective and cost-efficient channel for marketing travel and tourism," said Leah Woolford, CEO of USDM.net, the Internet marketing agency behind Atlanta.net. "To leverage these consumer trends, our online marketing strategies for ACVB optimize ranking in search engines; reach targeted audiences by e-mail, social and mobile marketing; and drive qualified prospects to Atlanta.net's network of sites and affiliated travel partners' Web sites."

Among other key findings from ACVB's survey of registered Atlanta.net users:

• Seventy-six percent of users reported staying overnight in a hotel/motel/resort.
• Median trip expenditure was $885.50.
• Average party size was 2.58.
• Average nights stayed was 2.25.
• Twenty-two percent of users decided to visit Atlanta after visiting Atlanta.net.
• Sixty-one percent of users who visited Atlanta said they're likely to revisit Atlanta in the next 12 months.
• Thirty-eight percent of users who did not visit Atlanta said they're likely to visit in the next 12 months.

For more information about ACVB and Atlanta.net, visit www.atlanta.net.