Boston Launches 'Signature Boston' Meetings Brand

When groups meet in Boston, they enjoy a "signature" experience, according to the Massachusetts Convention Center Authority (MCCA) and the Boston Convention Marketing Center (BCMC), which yesterday introduced "Signature Boston," a new brand identity for the Boston meetings and conventions experience.

"Boston is competing strongly as a premier meetings and conventions destination," MCCA Executive Director James E. Rooney said in a statement. "Our ability to execute meetings that exceed our customers' expectations is no longer just something we strive to do: It is our signature. Unique and personal, a signature represents what a person stands for. In Boston, our signature is a commitment to deliver remarkable experiences, beyond our customers' expectations."

Signature Boston, which replaces the "Advantage Boston" brand used by BCMC since 2004, will be used to promote both the Boston Convention & Exhibition Center (BCEC) and the John B. Hynes Veterans Memorial Convention Center.

"This new identity is not just about what happens at the BCEC and the Hynes," Rooney continued. "Signature Boston is an aspirational brand the whole city can get behind. From the minute attendees step into Logan Airport to their taxi rides, check-ins at the hotel and their experiences at local restaurants, Signature Boston is a promise that defines our city as the best city for a remarkable meetings experience."

For a recap of last week's top stories, check out MeetingNews Minute: