In the tradition of name changes that have taken place recently at scores of convention and visitors bureaus nationwide, the Baltimore Area Convention and Visitors Association (BACVA) has changed its name to Visit Baltimore, it announced last week.
The name is easily identifiable with Baltimore and its role as the city's official tourism sales and marketing organization, it said, and is in line with a new industry standard suggesting a CVB should have a name that clearly reflects its mission.
"It's a smart move that will better position the destination in this increasingly competitive marketplace and make it easier for potential travelers to find us," Visit Baltimore President and CEO Tom Noonan said in a statement. "Tourism is a $3 billion industry in Baltimore, and, yet, very few locals or visitors actually know what BACVA is, much less its mission. We needed a name that clearly identifies what it is that we do."
Other convention and visitors bureaus that have recently adopted similar name changes include Destination D.C., Visit Charlotte, Positively Cleveland, Choose Chicago, Meet Minneapolis, Visit Tampa Bay, Go to Louisville, Visit Pittsburgh and Visit Milwaukee.
Beginning immediately, the "Visit Baltimore" name will be used for all CVB marketing and sales collateral, advertising, publications, Web pages, tradeshow booths, convention bid presentations, business cards, e-mail templates and office voicemail.