Fort Lauderdale is known for its large beachfront hotels. When it opened in 2004, therefore, The Atlantic Hotel & Spa immediately stood out for its boutique offering. Now, over a decade later, the all-suite hotel is ensuring its continued appeal by embarking on a large renovation, it announced this week.
Scheduled for completion this fall, the renovation will encompass each of The Atlantic's 104 suites, all of which will receive a facelift. Refreshed suites will retain their present coastal vibe -- as well as the large bathrooms and kitchenettes for which The Atlantic is known -- but will be updated with a new color palette of yellows, blues and natural woods, chosen to complement the resort's tropical landscape.
Its accommodations aren't the only thing that The Atlantic is updating, however. It also has unveiled new services and amenities. For example, the pet-friendly hotel recently launched a new partnership with Florida-based barkBISTRO, which provides handmade dog food for The Atlantic's Very Important Dog (VID) program. Other additions include a new partnership with Lavazza as its in-room and restaurant coffee supplier, a new rooftop SKY Bar in collaboration with Campari, and a new beach menu serving guests and visitors on the shore.
"The Atlantic Hotel & Spa was born out of a dream to fuse classic, customer-oriented values and modern, individualistic amenities," said Blanka Dewapura, The Atlantic's senior director of sales and marketing. "As our traveler shifts and grows, we want to grow and adapt our property beyond hospitality and into an ideal lifestyle destination."
The Atlantic isn't evolving in a vacuum. As a destination, all of Fort Lauderdale is growing and adapting to new opportunities in the travel market, as evidenced by a spate of new and renovated hotels.Go to NorthstarMeetingsGroup.com for a roundup of four more Fort Lauderdale properties.