Anaheim Reports Meetings Industry Upswing

Meetings and conventions are on the rise in Anaheim, Calif., according to the Anaheim Orange County Visitor & Convention Bureau (AOCVCB), which recently announced its 2010 year-end results.

Last year, AOCVCB reports, Anaheim hosted 44 citywide conventions and welcomed 1.17 million meeting attendees with a local economic impact of $850 million.

So far, 2011 is faring equally well, as the city's first major convention of the year, the National Association of Music Merchants (NAMM) Show, achieved record attendance, welcoming 90,114 attendees — up 3 percent from 2010 — last month.

"We finished the year strong, and as we enter 2011 with the blockbuster NAMM Show, we feel confident business is back," said AOCVCB President Charles Ahlers. "With the Anaheim Convention Center's planned developments, as well as new entertainment options on the rise, we are optimistic about our area's strong position as a premier meeting destination."

So far, 32 citywide groups are confirmed for Anaheim in 2011. Among them: the Medical Design and Manufacturing, which is expected to attract 50,000 attendees; the Natural Products Expo West, which is expected to attract 60,000 attendees; the California Dental Association, which is expected to attract 30,000 attendees; and the American Wind Energy Association, which is expected to attract 20,000 attendees.