Amelia Island To Form CVB in North Florida

After a 20-year affiliation, the Amelia Island Tourist Development Council (TDC) will soon separate from the Amelia Island-Fernandina Beach-Yulee Chamber of Commerce along Florida's north Atlantic coast, reports local paper the Fernandina Beach News-Leader. Upon doing so, the TDC will establish a private, nonprofit organization devoted to tourism in the resort area north of Jacksonville.

"We have been working for some time to look at how we might facilitate moving the TDC from the chamber to some other form of government," TDC member David Caples said, according to the News-Leader.

The Nassau County Commission voted on Aug. 29 to approve the separation and asked its attorney to explore the feasibility of starting a convention and visitors bureau that would function as the TDC's new administrative entity. A CVB structure, it argues, is the best choice due to its popularity in large local markets like Orlando and Jacksonville, and because it's both fast and easy to set up.

"As far as the CVB, think of it as a specialized, one-purpose chamber of commerce," Nassau County Attorney David A. Hallman said. "It's not a government entity, it's a specialized private entity."

The TDC's separation from the Amelia Island-Fernandina Beach-Yulee Chamber of Commerce will be effective Oct. 1. The as-yet-unnamed organization will be headed by TDC Managing Director Gil Langley.