. How to Select the Right Speaker for Your Team During a Pandemic | Successful Meetings

How to Select the Right Speaker for Your Team During a Pandemic

Keynote speakers can deliver the guidance, motivation and inspiration that companies need during tough times.

The COVID-19 crisis has flipped our world upside down. Everything from how we will be working in a month to what we’re doing for dinner tonight is a big question mark. Your company needs guidance, motivation and inspiration to power your team through this.

While restrictions on in-person gatherings are still in place in most states, you can bring the knowledge and power of a keynote speaker to your team through virtual events and workshops. In fact, most speakers have tailored their speeches and breakout sessions to fit our current climate.

So, what kind of speaker does your team need right now? Below are a few categories of keynote speakers to consider, each of which offers something invaluable.

Thought Leaders

Within the keynote speaking industry, thought leaders are viewed as the best bang for your buck. They often have lower fees and are true experts in their fields. Most come from a background in academia, having dedicated their lives to their study. Their names might not be lining billboards, but their knowledge is priceless.

If you’re like most companies out there, you probably just went through a massive downsizing that blindsided your team. So, you might want to consider bringing in a thought leader that specializes in organizational change. For example, Stanford professor Robert Sutton studies the best way to reduce negative friction while restructuring your company and how to increase the positive friction that promotes growth.

Another type of thought leader to consider is the emotional intelligence expert. There’s never a bad time to focus on building your team’s EQ, but now is probably a really good time. If your company meetings are laced with tension and stress exudes from the computer screens, bring in an emotional intelligence expert like Dr. JP Pawliw-Fry or Bill Benjamin, both of whom study the subtleties of EQ at the Institute for Health and Human Potential.

While no one can see the future, some experts are really good at predicting it. Futurists are a wealth of knowledge waiting to be tapped. And what most people don’t know is that there is a futurist for every industry, and most industries intersect. If you’re looking for what’s next in healthcare, Jose Morey, a consultant for NASA, IBM and Hyperloop, is your guy. Curious about the future of work? Virtually bring corporate strategist Nancy Giordano to your team.

And the list goes on and on. Whatever your tactical issue is, there is a thought leader who can help guide you.

Professional/Extreme Athletes

These are the people who will revive a tired, disenchanted team with team building, inspiration and motivation. They will show your staff the light at the end of the tunnel and give them advice for how to tackle any obstacles in the way. Their experience overcoming extreme challenges that push the limits of human possibilities will inspire even the most unmotivated group.

Business Speakers

Business speakers are the experts of marketing, sales, customer experience and so forth. Anyone who has anything to do with the business world falls under this category. An excellent business speaker will look at your company as an individual and then craft their presentation to fit your needs, wants and goals.

If you're having a hard time finding new leads in this arid economy, consider bringing in a marketing expert like Omar Johnson, who revolutionized marketing with his work on brands like Apple and Beats by Dre. If your sales team needs some new strategies, try rejection expert and resilience builder Jia Jiang. He is also the author behind the Amazon-bestselling book Rejection Proof: How I Beat Fear and Became Invincible Through 100 Days of Rejection.

When looking for hope during this pandemic, take a practical survey of your company’s goals and find a speaker who can help move your team forward and through this mayhem.

Jessica Welch is a digital marketing consultant for BigSpeak Speakers Bureau, and the director of marketing for Barnraiser, a community marketplace for artisanal food makers. Jessica enjoys partnering with BigSpeak's roster of exclusive speakers to create original content that moves the needle with innovative ideas and thought-leadership.