After months of widespread closures, all 50 states are now in some stage of reopening — and the face-to-face events industry, which has been on hold since mid-March, is slowly restarting.
More than one-quarter of planners whose meetings have been impacted by COVID-19 are rescheduling their events for sometime in 2020, according to Northstar Meetings Group's Pulse Survey. Following are a handful of face-to-face events that have already taken place and could help establish protocols for in-person meetings as the pandemic continues to affect business and daily life.
The Mohegan Sun Casino & Resort in Connecticut held its first group meeting on June 23-24. The two-day, hybrid event was attended by 20 in-person guests and 80 virtual attendees.
The resort, which is operated by the Mohegan tribe, reopened on June 1 with an extensive set of new safety protocols in place. Among them are mask requirements for all team members and guests. In addition, all staff members and guests must undergo a thermal temperature check upon arrival. Anyone with a temperature of 99.9 degrees or higher must go through a second thermal scan and will be denied entry if they are confirmed to have a fever.
Other measures include positioning sanitizing stations at all entrances and throughout the conference center, placing six-foot floor markers at all line queue locations, sanitizing shared A/V equipment between speakers, and blocking off every other sink and urinal in the bathrooms. Conference rooms are disinfected overnight and during meeting breaks with disinfectants and/or foggers.
John Washko, vice president of expo and convention sales for the Mohegan Sun, noted that the event ran smoothly, largely because of the venue's ample space for social distancing and detailed safety standards.
"When organizations are ready to return to face-to-face, live events have different factors they need to consider to keep their attendees as safe as possible," said Washko. "A main consideration should be the physical layout of the facility. They need to ensure there is ample space and options for meals, functions and egress. This is a significant competitive advantage to a property like Mohegan Sun, that has more than 35 restaurants/lounges, two separate convention centers with 275,000 square feet of indoor meeting space, and a variety of routes to travel to and from events, meals, guest rooms, etc."
The 153-room Guy Harvey Resort St. Augustine Beach in Florida has been sold out for room booking for the past month and a half. According to Jennifer Moore, director of sales and marketing, the resort is also seeing some group business pick up, particularly in the SMERF area.
In June, the venue hosted two meetings for local associations and has a few more on the books for later months. Both June events were attended by less than 25 people (gatherings in Florida are currently limited to no more than 50 people).
To keep guests safe, the hotel has implemented a "25 Points of Care" cleaning program, which includes mandatory face coverings for employees, plastic dividers between guests and staff at check-in, frequent disinfection of lobby doors and high-touch areas and more. Adjustments have also made to the meeting room layout and procedures.
"It's very different… [Guests] can't get anything themselves anymore, so we have to serve them everything," said Moore. "We had a buffet at one event, but we had to have servers behind the buffet serving them food and somebody had to walk around and get them coffee."
Other changes include a socially distanced layout, linenless tables and a thorough sanitation of the meeting rooms at every break.
"They were very happy with everything and we got great feedback," Moore continued. "We kind of went above and beyond for them and I think they felt very comfortable."
Meanwhile, the Margaritaville Orlando Resort in Kissimmee, Fla. reopened on May 15 after a temporary closure and hosted its first group meeting on June 4. The event, an annual board meeting for the local Osceola County Tax Collector's office, had originally been scheduled to take place in April but was cancelled due to COVID-19.
The rescheduled June event was attended by 26 people with additional board members dialing in. As a government group, the meeting needed to adhere to all guidelines from the Centers of Disease Control and Prevention.
"For the Tax Collector's event we had a number of opportunities to overcome, not the least of which was how to make sure this government entity could conduct their required business while staying safe and providing a productive environment," said Jason Johnson, regional director of sales and marketing for the Margaritaville Resort Orlando. "Our team jumped at the task and immediately began to diagram the room setup while consulting resources that helped lay out the CDC's recommended distancing."
For the event, attendees were seated at individual tables which were spaced at least six feet apart. Hand sanitizer was placed on each table, as well as at all the entrances. The CDC guidelines were quoted in the meeting notice sent out prior to the event and all attendees were encouraged to wear masks.
According to Bruce Vickers, an Osceola County tax collector who organized the meeting, attendees followed the guidelines and the board meeting was an "absolute success."
"Everyone was very pleased that we had gone through with it and were able to have this meeting and follow the guidelines," said Vickers. "We have been under quarantine and shut down for a couple of months, so we had all only had some conference calls with each other. It was really good to see people, even though we had to socially distance… In these trying times, it is difficult, but possible to meet as long as you follow the guidelines."
Quorum, a meetings venue at the University City Science Center in Philadelphia, held a training event for the U.S. Census Bureau on June 25 for 48 people, all of whom were seated at social-distanced tables and were required to wear masks. A staff member was positioned at the entrance to ensure that everyone had proper face coverings and knew where they were going. Arrows on the floor also helped to direct attendee flow, and extra masks were available onsite for anyone who did not bring their own.
High-touch areas of the meeting room were sanitized before, during and after the event. Other safety precautions taken by the venue include installing no-touch door handles and placing social-distancing stickers on the floors.
"The management was very cognizant of our mutual concern for public safety," said Anthony Thornton, field operations manager for the U.S. Census Bureau. "The director of the facility and her staff arranged our requested meeting area in a way that emphasized social distancing. The facility takes cleanliness and sanitation in very high regard and requires all visitors to wear protective masks. The Census staff and attendees were very impressed with the venue's atmosphere."
In-person meetings are also happening in Virginia. Colonial Williamsburg Resorts hosted its first corporate meeting in early June at its Williamsburg Lodge, an Autograph Collection property. The two-day meeting for a senior-management group was attended by 45 guests.
In order to ensure guest safety, plexiglass barriers were installed at all contact points between guests and staff, such as check-in, reception bars and coffee stations. All staff members were required to wear masks and gloves. Attendees were also required to wear face masks.
Meeting rooms were sanitized daily, including all chairs, tables, pens and microphones. Social-distancing signs were posted throughout the venue, along with floor markers at all line queue areas and directional arrows in hallways to keep traffic flowing smoothly. Separate entrance and exit doors were used for the meeting rooms, and one guest was seated per every six-foot table.
Attendees were served plated meals and were encouraged to go outdoors during breaks, with direct access outside from the dining room. According to Joe Barrow, director of hotel sales for the Colonial Williamsburg Resorts, the venue staff did a thorough walk-through a few days before the event took place to view the meeting space from the attendee perspective and address any potential concerns beforehand.
Barrow noted that the main issue they encountered was a quick turnaround on the planning, as Virginia had entered phase two of reopening the week prior. This allowed gatherings of up to 50 people to take place and meant the Williamsburg Lodge had just a few days to get everything ready for the 45-person meeting.
The other issue was the limited staff on site. According to Barrow, the lodge was forced to furlough 95 percent of its employees at the height of the pandemic. The corporate meeting was therefore staffed largely by management and a few hourly employees. But all went smoothly on the day of the event, and the Williamsburg Lodge is currently hosting a 10-day, in-person meeting. In addition, the venue has three more events scheduled for August and September with up to 150 guests expected. (Virginia is now in phase three of reopening and gatherings of 250 people are permitted.)
Meanwhile, the Boar's Head Resort in Charlottesville welcomed its first group at the end of June. The hybrid event for medical professionals was held June 24-26 with 13 in-person attendees, most of whom traveled two to three hours from the Washington, D.C., area. An on-site webcast studio enabled additional attendees to join via video.
New health-safety practices implemented for the group included a no-contact check-in option, sanitization of high-contact surface areas and fixtures every two to four hours, touchless hand-sanitizing stations installed around the property and the requirement that all staff members undergo mandatory temperature checks before each shift. In addition, all meeting rooms were fogged daily with disinfectants, and sneeze guards were added to the all the buffets, which were serviced by an attendant. All members of the resort team were required to wear personal protection equipment.
According to Mark White, director of sales at the Boar's Head, the event went so well that the group is already planning to return. The resort also hosted another meeting in early July.
"We were well prepared and did not face any challenges based on our new protocol," said White. "We had very positive feedback based on new standards. All went well, so much so that the group is committed to return for possibly four additional dates."
If you know of a live event that has happened or will take place in the coming weeks, we want to hear from you. Please email us with updates.