2017 Golf and Spa Trends

Recently, Successful Meetings sent a survey out our readership asking them their how they would be incorporating golf and spa programs into their events in 2017. We closed the survey with 151 readers having responded. Of that number 49 percent were corporate planners, 32 percent worked for associations, and 19 percent were independent or third party planners. The number of planners who include spa options in some or all of their events increased by five percent compared to last year. Here's what they had to say.

Likelihood that golf options are offered at meetings

Sometimes: 62%
Never: 21%
Always: 17%


Types of meetings or events that include golf options

Sales meetings: 92%
Industry conferences: 92%
Board meetings: 91%
Training meetings: 90%
Conventions: 90%
Incentive programs: 89%
Trade Shows: 86%


Reasons to include golf options in meetings

Relationship-building opportunity for attendees: 86%
Relaxation or wellness benefit to attendees: 67%
Provides sales networking opportunities: 56%
Reward for attendees: 52%
Makes attendees feel valued by the host organization: 46%
Marketing tool to increase event attendance: 35%
Helps attendees focus on meetings content: 30%

Reasons not to include golf options in meetings

Lack of budget: 68%
It doesn't add value to the meeting: 61%
Your group isn't interested: 57%
It might be perceived as "too lavish": 50%


Biggest challenges to including a golf options in meetings

Finding time in the agenda to offer golf: 56%
Finding the budget: 35%
Managing the logistics: 33%
Finding enough participants to create a tournament: 31%
Pairing players of similar ability: 30%
Dealing with the perception that it is too lavish: 16%

Likelihood spa options are offered at meetings

Sometimes: 58%
Never: 31%
Always: 11%


Types of meetings or events that include spa options

Incentive programs: 89%
Sales meetings: 62%
Conventions: 62%
Industry conferences: 58%
Training meetings: 54%
Board meetings: 53%
Trade Shows: 46%


Reasons to include spa options in meetings

Relaxation or wellness benefit to attendees: 81%
Reward for attendees: 66%
Makes attendees feel valued by the host organization: 63%
Helps attendees focus on meetings content: 28%
Relationship-building opportunity for attendees: 23%
Marketing tool to increase event attendance: 22%
Provides sales networking opportunities: 8%


Reasons NOT to include spa options in meetings

It might be perceived as "too lavish": 98%
It doesn't add value to the meeting: 93%
Lack of budget: 90%
Your group isn't interested: 81%


Biggest challenges to including a spa options in meetings

Finding the budget: 53%
Finding time in the agenda to offer spa options: 42%
Making sure attendees stay within the menu selection: 29%
Dealing with the perception that it is too lavish: 26%
Managing the logistics: 23%

How spa option are included in meetings 

Partial menu of treatments or 'mini'-treatments: 64%
Offering attendees resort credits: 40%
Full menu of treatments for attendees to choose from: 12%

Are more men choosing the spa over other activities?

Yes: 24%
No: 76%

Have you incorporated spa treatments into a reception or theme party?

Yes: 13%
No: 87%