2016 Social Media Demographic Trends at Meetings

Recently, Successful Meetings sent a survey out to our readership asking them about how they deployed social media tools at the meetings they plan. Of the respondents 45 percent were Baby Boomers, 31 percent were Generation X, and 24 percent were Millennials. There were some interesting demographic differences in how each group approached integrating social media into their events. Here's what they had to say.

Compared to last year, the number of your events that will include social media activities will increase, decrease, or remain the same

Baby Boomer
Increase: 52%
Decrease: 4%
Remain the same: 44%

Generation X
Increase:  54%
Decrease: 1%
Remain the same: 44%

Millennial

Increase:  68%
Decrease: 0%
Remain the same: 32%


Which social media tools do you use as part of your events? 


Baby Boomer 
Twitter: 54%
Facebook: 84% 
LinkedIn: 51%
Pinterest: 7%
Instagram: 35%
YouTube: 44%

Generation X   

Twitter: 84%
Facebook: 91%
LinkedIn: 54%
Pinterest: 9%
Instagram: 35%
YouTube: 33%

Millennial
   
Twitter: 85%
Facebook: 94%
LinkedIn: 47%
Pinterest: 15%
Instagram: 59%
YouTube: 38%

Do you use social media to engage attendees at events?  

Baby Boomer
Yes: 62%
No: 38%

Generation X 

Yes: 58%
No: 42%

Millennial 

Yes: 74%
No: 26%


Do you find getting attendees to use social media tools as part of the event experience a challenge?

Baby Boomer
Yes: 63% 
No: 37%

Generation X 
Yes: 58%
No: 42%

Millennial
Yes: 68%
No: 32%


Does your organization have a social media strategy for its events?

Baby Boomer 
Yes: 55%
No: 45%

Generation  
Yes: 46% 
No: 54%

Millennial
Yes: 45%
No: 55%