2016 Small Meetings Trends

domestic international small meetings

Recently, Successful Meetings sent a survey out to our readership asking them about the small meetings they plan. Of the respondents, 47 percent were corporate planners, 30 percent worked for associations, and 23 percent were independent or third party planners. Of that pool, 81 percent reported that less than 10 percent of their small meetings use virtual technology to permit off-site attendees to participate in the live events. Here's what else they had to say.

Number of small meetings organizations will host in 2016:

5 or less: 39%
6-10: 25%
11-25: 20
6-50: 8%
Over 50: 8%

Where small meetings are being held:

Domestic only: 73%
Domestic & International: 26%
International only: 1%

Most common types of properties used to host small meetings:

City Center: 57%
Resort: 50%
Conference Center: 39%
Airport Hotel: 33%
Day Center: 18%

Tools planners are using for the planning and execution of small meetings:

Online RFP tools: 50%
Mobile apps: 29%
Third party planning companies: 21%
Site selection companies: 19%

Number of small meetings that permit off site attendees to participate
virtually during the face-to-face event:

Less than 10 percent: 81%
11-25 percent: 8%
26-50 percent: 7%
51-75 percent: 2%
76-100 percent: 2%

Types of social media tools being used to promote small meetings:

Not using social media: 48%
Facebook: 42%
Twitter: 27%
LinkedIn: 25%
Virtual meeting platforms: 8%
Instagram: 6%
Pinterest: 3%

The most challenging factors to deal with when planning small meetings:

Finding available dates: 65%
Negotiating room rates: 57%
Finding suitable function space onsite: 46%
Arranging F&B: 22%
Getting what you need from the A/V staff: 14%
Booking speakers: 14%
Creating event themes: 14%
Getting what you need from the banquet staff: 10%
Booking airfare: 9%

On a scale of 1 to 6 with one being best suited and 6 being least suited,
what organizational goals do planners think small meetings are best suited

Selling product: 4.39
Promoting the organization: 4.18
Creating corporate culture: 4.08
Teambuilding: 3.06
Strategizing: 2.35
Training: 2.17