2015 Sustainability Trends


Recently, Successful Meetings sent a survey out to our readership asking them their opinions on the use of sustainability at meetings. 47 percent of the respondents were corporate planners, 31 percent worked for associations, and 22 percent were independent or third party planners. Of that number, 14 percent reported their organizations had green policies in place for all of their meetings. Here's what else they had to say.

1. The level of inclusion of green policies and procedures organizations have at meetings.

All events: 14%
Some events: 53%
No events: 33%

2. On a scale of one to three, with one being no influence and three being a great deal of influence, our respondents rated how having green policies and procedures influenced their decision during the site selection process for the following suppliers.

Hotels: 1.76
Event venues: 1.68
Convention centers: 1.66
Restaurants: 1.58
Attractions: 1.57
CVBs or DMOs: 1.51
DMCs: 1.46

3. These are the most common green procedures included at events.

Print on both sides of paper for promotional materials and handouts: 89%
Minimize automatic distribution of handouts: 75%
Provide recycling stations for paper and beverage containers: 51%
Provide reusable name badges: 50%
Distribute refillable water bottles to all attendees: 26%
Donate excess food to charitable organizations: 25%
Donate materials such as pens and note pads to charity: 25%
Use food service vendors who buy locally and recycle: 24%
Work with hotel to reuse linens, soaps, etc.: 18%

4. How organizations measure the impact of green policies at meetings.

The impact is not measured: 68%
Post-event attendee surveys: 22%
Tracking cost savings generated by sustainable practices: 22%
Post-event follow-up with the organizations that benefited from the activity: 12.%
Tracking the amount of food or material donated: 6%
Tracking media coverage of the activity: 3%

5. What is the prevailing attitude of attendees toward green initiatives?

They react positively to green initiatives, but don't notice if they are missing: 56%
They don't express any preference: 29%
They are enthusiastic and expect them to be a part of the program: 15%