2015 Small Meetings Trends

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In April, Successful Meetings surveyed our readership asking their opinions on small meetings trends. We closed the survey with 125 readers having responded; of that number, 59 percent were corporate planners, 31 percent were independent or third party planners, and 10 percent worked for associations. Here's what they had to say.

1. In your opinion, how many attendees constitute a small meeting?

10 or less: 15%
25 or less: 44%
50 or less: 27%
100 or less: 14%

2. What types of destinations will you bring your small meetings to in 2015? (check all that apply)

Domestic only: 71%

International only: 3%
Both: 26%

3. What types of properties are you using for your small meetings in 2015? (check all that apply)

City Center: 62%
Resort: 48%
Airport Hotel: 47%
Conference Center: 41%
Day Center: 18%

4. On a scale of 1 to 4 with one being not important and 4 being very important are any of the following to the management, procurement, planning, and execution of your small meetings?

Third party planning companies: 1.50
Site selection companies: 1.58
Mobile apps: 1.86
Online RFP tool: 2.10

5. How many of your small meetings will have online components that will permit off site attendees to participate during the face-to-face event?

Less that 10 percent: 70%
11-25 percent: 14%
26-50 percent: 8%
51-75 percent: 6%
76-100 percent: 2%

6. What types of social media tools are you using to either promote your small meetings, or encourage offsite attendees to participate in them? (check all that apply)

Not using social media: 46%
Facebook: 42%
LinkedIn: 31%
Twitter: 28%
Virtual meeting platforms: 13%
Instagram: 8%
Pinterest: 1%

7. On a scale of 1 to 4 with one being not challenging and 4 being very challenging, please rate the following factors on the level of challenge each poses when planning a small meeting.

Negotiating room rates: 2.24
Finding available dates: 2.15
Finding suitable function space onsite: 2.03
Booking speakers: 1.83
Booking airfare: 1.80
Getting what you need from the A/V staff: 1.78
Arranging F&B: 1.73
Getting what you need from the banquet staff: 1.65
Creating event themes: 1.61

8. What organizational goals do you think small meetings are best suited for? (Check all that apply.) 

Strategizing: 93%
Training: 90%
Teambuilding: 82%
Creating corporate culture: 59%
Promoting the organization: 58%
Selling product: 42%