2015 Meeting Trends

Budgets are fluctuating, but virtual meetings and the need for Wi-Fi access are on the rise

2015 meeting trends 2

On November 30, Successful Meetings sent a survey to our readership asking them their opinions on meeting budgets and trends. We closed the survey on December 8 with 98 readers having responded. Of that number, 51 percent were corporate planners, 33 percent worked for associations, and 16 percent were independent or third party planners. Here's what they had to say.

1. Which trends do you think will be important to plan effective meetings in 2015? (Check all that apply)

Getting enough WiFi bandwidth to meet attendees' needs: 75%
Creating compelling meeting experience for attendees: 70%
Negotiating with hoteliers in a sellers market: 59%
Getting enough WiFi bandwidth to deliver meetings content: 58%    
Providing quality meetings on limited budgets: 57%
Developing effective social media strategies for events: 49%    
Proving ROI for meetings: 47%
Finding affordable airfares for attendees: 45%
Developing virtual meeting offerings attendees: 30%    
Incorporating sustainable practices into meetings: 21%    
Providing healthy lifestyle option at meetings: 19%    
Emergence of room block disrupters such as Airbnb: 16%    


2. How will your overall 2015 meetings budget compare to 2014?    


Decrease significantly: 7%    
Decrease slightly: 17%    
No change: 41%    
Increase slightly: 31%    
Increase significantly: 4%    


3. How will your overall 2015 meetings budget compare to 2014?

Decrease significantly: 
• Corporate, 11%; Association, 3%; Third Party/Independent, 0%

Decrease slightly: 
• Corporate, 22%; Association, 10%; Third Party/Independent, 31%

No change: 
• Corporate, 41%; Association, 50%; Third Party/Independent, 15%

Increase slightly:
• Corporate, 24%; Association, 27%; Third Party/Independent, 54%

Increase significantly: 
• Corporate, 2%; Association, 10%; Third Party/Independent, 0%


4. Will your organization be implementing any cost-cutting measures for 2015? (Check all that apply)    


Avoiding resort/beach destinations: 21%    
Booking lower tier hotels: 23%    
Offering fewer optional activities: 32%    
Eliminating all optional activities: 18%    
Reducing the food & beverage budget: 53%    


5. How will the number of meetings you will run in 2015 compare with 2014?    


Virtual meetings:
• More, 48%; Less, 7%; Unchanged, 45%

Hybrid meetings:
• More, 46%; Less, 4%; Unchanged, 50%

Training meetings:
• More, 42%; Less, 8%; Unchanged, 50%

Incentives:
• More, 30%; Less, 13%; Unchanged, 57%

Sales meetings:
• More, 27%; Less, 12%; Unchanged, 61%

Association meetings:
• More, 19%; Less, 12%; Unchanged, 69%

Consumer/marketing events:
• More, 14%; Less, 25%; Unchanged, 61%

Trade shows:
• More, 10%; Less, 18%; Unchanged 72%