Australia Launches New International Tourism Campaign

Tourism Australia's new global ambassador Chris Hemsworth (pictured, left), best known for his titular role in the movie Thor, wowed at an event in New York on the eve of Australia Day, with the help of sweeping views and breathtaking scenery featured in the country's new campaign video. The tourism campaign is focused on highlighting the country's world-class aquatic and coastal experiences in a bid to lure more international visitors to Australia, part of the larger "There's Nothing like Australia" campaign.

Joining Hemsworth at the event, held at Celsius, was Australian chef Curtis Stone, actor Sullivan Stapleton, Australia's Minister for Foreign Affairs Julie Bishop, and Tourism Australia Managing Director John O'Sullivan.

"While Australia is known for its natural beauty, the world still doesn't have a full appreciation of the breadth, depth, and quality of our aquatic and coastal experiences," said O'Sullivan. "They've always been an important part of our destination story but they've never before taken center stage."

The newly filmed campaign features over a dozen distinct experiences representing every Australian state and territory, with a voiceover by Hemsworth.

"I have always been so proud to be Australian, and it's a pretty special feeling knowing that I will have a role in promoting my country to the world and encouraging more people to come down under and experience our amazing beaches and landscapes for themselves," said Hemsworth.