Launched in 2010 by Kevin Systrom and Mike Krieger, Instagram,
the photo- and video-sharing social networking site, at first was just for iPhone users and was known for its quaint filters. By 2012, however, Instagram's influence had grown so much that Facebook bought it and its 30 million users. That number is now 1 billion active users per month.
For planners, Instagram can serve a number of functions, for both their own careers and the events they are putting together. Posts can be targeted to promote services, share upcoming events, build brand awareness for themselves or their organization, and crowdsource all kinds of ideas.
Using industry hashtags, planners can peruse an entire feed of relevant content for ideas and inspiration. Considering a venue? Look up their official Instagram page. But also look up their geotag - a geotag is the specific location, organized by latitude and longitude - and see the most commonly posted user content at that venue to get an idea of its vibe, ambience and most up-to-date status.
Zoe Moore, event resource broker at LB Alliance and part of M&C's class of 2019 Rising Stars
, tells Northstar Meetings Group that for her, the allure of the site is its convenience. "My favorite platform is Instagram because it allows me to post to many platforms in one click," she says. Moore mostly uses it to build her own following and reputation as an industry leader. "Currently, I'm working to establish my personal brand by highlighting businesses I support and those who are allies in the advocacy for inclusion and diversity in the meetings and events industry," she says.
Read the full story on NorthstarMeetingsGroup.com
for more tips on how event planners can use Instagram, including what hashtags to follow and how to use Instagram Stories and IGTV to promote your meetings.