by Matt Alderton | May 01, 2018
When you're looking for a new job, first impressions are everything. And your first first impression is often your cover letter. So, it had better have a strong opening. Unfortunately, it usually doesn't.
"Most cover letters are bad," says Glassdoor contributor Jillian Kramer. "In fact, Dawn Rasmussen, certified resume writer and president of Pathfinder Writing and Career Services, happily admits that 'I love writing cover letter openings because I know how bad they usually are.' But that doesn't mean your cover letter is destined for the slush pile. By starting with what Rasmussen calls a hook, you can snag a hiring manager's attention -- and even a new job."

According to Rasmussen, one of the best "hooks" for your cover letter is to cite company news. For instance, you might write:

Dear [Hiring Manager],

According to a recent article in thePortland Business Journal, "ABC Corporation just signed a new lease on a 100,000-square-foot office park."

Because [your company] is making the news with such a large new office space addition, growth is in your immediate future.

It is clear that your company is adding headcount, so having a sales team that can scale revenues accordingly is critical to your continued success. And that's where I come in.

"Holding a mirror back up to the employer so they can see themselves in the news is a great attention-getter," Rasmussen tells Kramer. "But it also shows critical thinking skills -- tying together that a new lease means more people and more money needed to keep operations afloat."

More Tips:

Questions, Comments, Suggestions?
Contact Successful Meetings Editor in Chief Vincent Alonzo with your "How To" ideas.