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Home / Best Practices / ROI Tracking
  • SMMP: An Entry- to Mid-Level Planner's Guide

    January 01, 2012

    A step-by-step guide to setting up a strategic meetings management program.

  • The Return of Luxury Meetings

    June 01, 2011

    A dollars-and-'sense' approach to overcoming perception issues.

  • ROI Strategies from SMU International

    March 22, 2011

    Building relationships is the key objective that should be tracked when measuring the ROI of meetings and events.

  • Cartoon Networking

    July 14, 2010

    Anime Expo 2010 generates $24 million in economic impact for the city of Los Angeles and announces plans to return in 2011, 2012, and 2013.

  • Strategic Thinker

    January 19, 2010

    Available as a PDF for download, Mary Boone's four-step plan for proving the strategic value of meetings.

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