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  • PCMA Reorganizes Around Education Objectives

    In support of its meetings industry education goals,...

  • Survey Explores How U.S. Travelers Use Smart Phones

    Three out of 10 cell phones used in the United States...

  • PCMA Announces 2011 Board Candidates

    The Professional Convention Management Association...

  • IACC Reveals the 10 Most Important Items in a Complete Meeting Package

    Custom menus, pillarless meeting rooms and complimentary...

  • Attendance Up at ASAE Annual Meeting

    More than 5,500 people attended its 2010 Annual Meeting...

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  • Meetings Market Stable, Most Travel Buyers Agree
  • The 27th Annual Convention Services Manager of the Year Award

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  • Reality TV Convention to Become 'Reality' in 2011
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Home / Best Practices / ROI Tracking
  • Cartoon Networking

    July 14, 2010

    Anime Expo 2010 generates $24 million in economic impact for the city of Los Angeles and announces plans to return in 2011, 2012, and 2013.

  • How Denver Won A Green Meetings Convention

    June 24, 2010

    In February, the Green Meetings Industry Council held its annual Sustainable Meetings Conference in Denver. Here's why.

  • ROI Quest Unites Planners, Marketers

    February 01, 2010

    Many meeting planners are working more closely with marketing departments to generate the highest return on meeting investment.

  • Blueprint for Success

    January 19, 2010

    Learn a four-step plan for proving the strategic value of meetings.

  • Strategic Thinker

    January 19, 2010

    Available as a PDF for download, Mary Boone's four-step plan for proving the strategic value of meetings.

  • Assessing Meetings' Full Impact

    November 06, 2009

    Carlson Marketing's Fay Beauchine pushes for more event, incentive measurement.

  • Leaders and ROI

    July 09, 2009

    How C-level leadership can use perspective and openness to help create high-value meetings.

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