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      Six education sessions on measuring the value of meetings have been added to the learning lineup at ...

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Latest News

  • AIBTM Adds ROI, RFP Sessions to Education Program

    Six education sessions on measuring the value of meetings...

  • IACC White Paper Examines Future Meeting Experiences

    The International Association of Conference Centers...

  • United States Ranked First in International Association Meetings, ICCA Reports

    The International Congress and Convention Association...

  • IMEX America Survey: Meeting Planners Report Increased Business, Optimism

    The latest IMEX America Index of Optimism poll shows...

  • Obama Administration Issues New Rules for Government Conferences

    New rules from the White House require federal agencies...

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  • 25 Most Influential People in the Meetings Industry
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  • Wi-Fi Wars: What You Need to Know to Negotiate a Data Plan for Your Next Event
  • Visit Orlando's Gary Sain Dead at 61

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  • The Top 10 Travel Apps
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Home / Best Practices / ROI Tracking
  • SMMP: An Entry- to Mid-Level Planner's Guide

    January 01, 2012

    A step-by-step guide to setting up a strategic meetings management program.

  • The Return of Luxury Meetings

    June 01, 2011

    A dollars-and-'sense' approach to overcoming perception issues.

  • ROI Strategies from SMU International

    March 22, 2011

    Building relationships is the key objective that should be tracked when measuring the ROI of meetings and events.

  • Cartoon Networking

    July 14, 2010

    Anime Expo 2010 generates $24 million in economic impact for the city of Los Angeles and announces plans to return in 2011, 2012, and 2013.

  • How Denver Won A Green Meetings Convention

    June 24, 2010

    In February, the Green Meetings Industry Council held its annual Sustainable Meetings Conference in Denver. Here's why.

  • Strategic Thinker

    January 19, 2010

    Available as a PDF for download, Mary Boone's four-step plan for proving the strategic value of meetings.

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