by Kimberly Hardcastle-Geddes | April 06, 2020
Over the past several weeks, the world of meetings has changed in significant, unprecedented ways, and your approach to building event audiences will need to be altered in significant, unprecedented ways. While no one knows exactly what the aftermath of the COVID-19 pandemic will mean for the meetings industry, expect to see two competing sentiments: lingering concerns about travel and mass gatherings, and a pent-up demand for the commerce and community associated with live events. 

Our marketing agency, MDG, has been providing ongoing guidance to producers of trade shows, conferences, meetings and corporate events about how to approach the necessary shift in planning, marketing and communications. Read the full story NorthstarMeetingsGroup.com for a few ways to reset your attendee-acquisition efforts.