by Matt Alderton | June 29, 2014
When it comes to attendees, meeting planners have a lot of jobs to do. First, they've got to educate. Second, they've got to engage. Third, they've got to entertain. Finally - and most importantly - they have to inspire.

Of course, there are many ways to inspire a group. Perhaps the most effective, however, is with a unique speaker. And it doesn't get more unique than an artist, according to Successful Meetings contributing editor Agatha Gilmore, who says "creative geniuses will inspire your audience to think outside the box."

Gilmore - who has compiled a list of eight artists-turned-speakers - recommends someone like Erik Wahl, author of Unthink: Rediscover Your Creative Genius. "Erik Wahl is an internationally recognized graffiti artist," Gilmore says. "Wahl's on-stage painting serves as a visual metaphor for his message, which is to encourage organizations to innovate and strive for superior performance in order to drive profitability."

Or, consider someone like Sekou Andrews, whose medium is poetry, not paint. "Sekou Andrews aims to inspire businesses one poem at a time," Gilmore says. "Andrews creates personalized poetic presentations that give voice to the messages and missions of organizations and help them tell their most powerful stories."

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Questions, Comments, Suggestions?
Contact Successful Meetings Editor in Chief Vincent Alonzo with your "How To" ideas.