A scroll through Facebook can turn up its fair share of cat videos, tasty recipes and news articles. But meeting planners who know where to look can use the dominant social media platform as a tool to network, solve event technology issues, seek venue recommendations and stay abreast of industry trends.
Most organizations that meeting planners work for likely already rely on Facebook as a key part of their brand promotion and engagement strategy -- whether to announce session topics and speakers, poll attendees on their thoughts, or share images and videos after the event ends. But industry pros say the platform can also be used as a broader tool for exploring planning advice and getting inspiration year-round
"It's important not to view Facebook as a single-dimension platform," says Trish Simitakos, owner of Trish Star Events and one of NMG's top 25 influencers of 2019. "By participating in industry group discussions, keeping an eye on what my ideal clients post about and why, and just generally engaging with others, I have gained valuable insight into hot-button topics, upcoming trends and business best practices that I can incorporate."
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