If there's one word at the heart of meetings and events these days, it's "experiential."
"In an age where professional development and training is always at your fingertips thanks to the internet, we know that the conference must deliver more than what can be found online. And that is experiences," Scott Dzierzanowski, associate creative director of experiential agency Mosaic, tells Successful Meetings
Senior Editor Andrea Doyle.
To effectively leverage the experiential trend, consider changing your meeting's format to focus on interaction instead of information, advises Dzierzanowski. For example, Mosaic recently teamed up with technology pioneer Oracle to reimagine OpenWorld, the company's annual tech event.
"Whether it's the environmental design of the conference, the sessions that make up the learning component, or the entertainment that happens after hours, each should create an experience that delivers upon Oracle OpenWorld's promise to help attendees connect, learn, and share," Dzierzanowski continues. "If we have not delivered an experience that fulfills that promise, then we have not done our job."
To make this year's conference more interactive, Doyle says Mosaic redesigned the basic idea of a session at Oracle's conference. "This initiative, called Collective Learning, drew on research from Stanford University to create session tracks aimed at making attendee engagement of equal importance to the content," she reports. "The sessions had attendees working together to solve problems, and through the process gain a greater understanding of the subject matter being presented."
According to Forbes
, new session formats carried names like "Brain Snacks," "Make Your Case," and "Flipped Session."
The sessions were intended to "give attendees a chance to hear ideas, practice them together, and add their own stories and ideas," Stanford researcher Tamara Carleton told Forbes, adding that the new session formats were designed to be "engaging, hands-on, and put the speaker into more of a coaching role."More Tips:http://www.successfulmeetings.com/Strategy/Meeting-Strategies/Experiential-Events-SXSW-C2-Montreal-Oracle-OpenWorldQuestions, Comments, Suggestions?Contact Successful Meetings Editor in Chief Vincent Alonzo with your "How To" ideas.