Issuing admission refunds can be tricky business even during normal times, but amidst a global pandemic the issue has become a common and complicated challenge for event planners.
The stakes are high. A lawsuit has been filed
against South by Southwest
over the event's no-refund policy. The annual music, technology and film festival was due to be held March 12-20 in Austin, Texas, but was cancelled due to a city ordinance banning large gatherings to prevent the spread of the coronavirus. Ticketmaster
has also come under fire after initially announcing that ticket refunds would only be distributed for events that had been cancelled. The company was forced to reverse course and has since extended its refund policy
to postponed events as well.
As the number of meetings affected by COVID-19 restrictions
continues to grow, event planners are finding that there is no one-size-fits-all solution for issuing refunds and rethinking pricing. Read the full story on NorthstarMeetingsGroup.com
to see some of the solutions organizers are implementing.