by John Nawn, The Perfect Meeting | June 19, 2020

Everyone is rushing to launch digital events during this indefinite in-person vacuum we're experiencing. But content, which everyone agrees is the most critical element of any event, digital or otherwise, is being ignored.

No other element will matter more to your digital audience and their experience than relevant, meaningful and outcome-oriented content, provided you do it right. If you choose to put your face-to-face content online without first modifying it for digital consumption and the unique challenges the digital environment presents, you may do irreparable harm to your event, your brand and your reputation.

Read the full story on NorthstarMeetingsGroup.com for a list on how to efficiently and effectively analyze, design and market quality content for digital events.