by Lain Hensley | February 04, 2020
Today's employees want to talk about the positive impact they have in society; more importantly, they want to contribute hands-on to the surrounding community. That's why corporate social responsibility programs can be one of the most important aspects on meeting agendas. 

Connecting sales and leadership content to social issues has the power to transform company culture and attract the best and brightest to an organization. CSR is a critical arrow in the quiver of companies for demonstrating their investment in people, customers and the world. Those companies look to meeting planners and training companies to help harness the power of working together for the greater good and to grow their bottom lines.

Read the full story on NorthstarMeetingsGroup.com for five criteria for successfully implementing a CSR program into your meeting's agenda. 

For more information on how to add CSR elements to meetings to engage attendees and give back to the host communities, register for a free, CMP-credit webcast at 2 p.m. EST on Feb. 12, 2020. Together, Melissa Van Dyke, vice president of design and insights for Creative Group, Inc. and Lain Hensley, presenter and facilitator at Odyssey Teams Inc., will share expert tips with viewers. You can register here.