by Janet Sperstad, CMP, and Andrea E. Sullivan, M.A. | November 18, 2019
Spatial factors must be accounted for in order to produce a fully engaging event: The physical meeting space, atmosphere, and learning and social layouts of a venue each subconsciously affect the way meeting-goers will navigate the conference. Yet many current conference design models seem to focus solely on logistical considerations, not accounting for the human experience of the layout.

Navigational difficulty and confusion are consistent pain points for large events and/or those with a growing base of first-time attendees. Meanwhile, cluttering the trade-show floor with booths and chairs narrows available walking space and leaves attendees feeling claustrophobic.

When used correctly, the lighting and architecture of an event space can improve the attendee experience and foster higher engagement. Read the full story on NorthstarMeetingsGroup.com for 10 tips on how to improve your meeting room design.