To no one's surprise, there's been a tremendous surge of interest in digital platforms as a complement to, or a replacement for, face-to-face events.
However, in the desperate scramble to identify the right platform, the preeminence of content has gotten lost. The best platform in the world can't make up for mediocre content. Only better content can do that.
So, what are folks saying about virtual content? Not much.
What absolutely everyone is saying is that you can't just take your face-to-face content and put it online. But unfortunately, that seems to be what everyone is doing.
Read the full story on NorthstarMeetingsGroup.com for tips on what to consider when creating content for digital events.