by Matt Alderton | February 22, 2015
Companies rely on face-to-face meetings to help them gain new customers, close new deals, and develop top talent. As a meeting professional, you know that already. But do the leaders of your company, the leaders of your community, and the leaders of your country?
Because the answer often is "no," the meetings industry needs planners who are not only practitioners, but also advocates.

"If you're a meetings or convention professional, you already know how important your industry is and the impact that it makes on those who attend events," explains the Meetings Mean Business (MMB) coalition, which has published a guide to help new and veteran planners become meetings-industry advocates.

There are many ways to become an advocate, MMB says. Among the first steps, however, is becoming active on social media.

"Navigating industry-specific conversations on social media can be daunting, which is why MMB has already drafted content for sharing across our advocates' individual and organizational social channels," MMB explains. "Use #MMBusiness to follow and join the conversation and don't forget to tag us at @MeetingsMeanBiz."

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Questions, Comments, Suggestions?
Contact Successful Meetings Editor in Chief Vincent Alonzo with your "How To" ideas.